Brand Guidelines

Colors

506583 Wes FY Thin (OTF) $52.50 (reg. $70.00)
Black Foundry package

Use a thin Sans Serif Font. Lowercase only.

bqn is surrounded by “double-angle quotation marks” properly referred to as Guillements.

Guillemets (/ˈɡɪləmɛt/,[1][2] also UK: /ˈɡiːmeɪ/,[3] US: /ˌɡiː(j)əˈmeɪ, ˌɡɪləˈmɛt/,[4] French: [ɡijmɛ]) are a pair of punctuation marks in the form of sideways double chevrons, « and », used as quotation marks in a number of languages. In some of these languages “single” Guillemets, ‹ and ›, are used for a quotation inside another quotation. Guillemets are not conventionally used in the English language.

Sometimes referred to as Translingual

Used as a quotation mark in some languages.

OPTION + \ OPTION + SHIFT + \

For ‹ and ›

OPTION + SHIFT + 3 OPTION + SHIFT + 4

« »

U+00AB, «

LEFT-POINTING DOUBLE ANGLE QUOTATION MARK

U+00BB, »

RIGHT-POINTING DOUBLE ANGLE QUOTATION MARK

download high-resolution logo

The Radio Tower
The radio tower communicates the transmission capabilities of the platform and supports the alliteration of the “beacon”, affirming the correct pronunciation.
The Disc Phases
The Discs iconography represents the circular network effect of the platform with the phased discs representing the driver, the merchant and the customer respectively
The Original
The bqn text is a simple sans serif font, pronounced bqn encompassed by the double angle quotation marks representing the broadcast power of the platform.